YouTube Premium introduces new HD 1080p video quality option for iOS subscribers

YouTube Launches Improved Video Quality for Premium Subscribers

YouTube has unveiled a new feature that delivers improved video quality for subscribers of its Premium service. The latest addition delivers 1080p video quality with enhanced bitrate, resulting in sharper images, especially for footage with complex details and movements.

The new feature is only available for iOS users, but YouTube has hinted that it plans to make it available on the web version soon. However, YouTube assures existing users that the standard 1080p option will continue to run as normal, even for non-Premium subscribers.

It is important to note that the improved video quality will not apply to videos with resolutions lower or higher than 1080p, shorts, or live streaming.

The latest update is part of YouTube’s continuous efforts to provide additional benefits and services to its Premium subscribers. The platform has also introduced a new feature that enables iOS users to watch videos together with friends and family using FaceTime SharePlay. A similar tool has already been available for Android users who use Google Meet to share videos without needing a Premium subscription.

Moreover, YouTube has added more functionality, such as an expanded video queue for smartphones and tablets, and a new intelligent download feature that saves recommended videos to the library when connected to a Wi-Fi network for offline viewing.

Currently, YouTube has around 30 million global subscribers across its Premium and Music models. The latest features and benefits are expected to attract even more subscribers to the platform, positioning YouTube as a viable alternative to other streaming services, such as Spotify.

In addition to YouTube’s Premium subscribers, the platform has made the new features available to its standard users who have access to all features except ad-free viewing, offline playback, and background playback.

YouTube’s long-term strategy is to provide a comprehensive platform that ensures a satisfactory experience for all video enthusiasts regardless of their subscription status. Offering better quality video and useful features is just one step towards achieving that goal.

Conclusion

YouTube is focusing on improving its platform’s functionality and user experience by introducing much-needed features for its subscribers. The latest upgrade will allow iPhone and iPad users to experience sharper and clearer pictures with higher bitrates, making it easier to differentiate details and movements.

Additionally, the platform has added new premium features like the ability to watch videos with friends and family and an intelligent download feature to encourage more subscribers to become Premium members. With a growing number of subscribers globally, YouTube is positioning itself as a leading video streaming player with a range of services, benefits, and innovative features.